Interactive Bowling Case Study – @Firkin & Kegler Family Entertainment Center in Orlando, FL
Crunchy Logistics was approached to concept a new way of bowling that involved interactivity. We took our tracking technologies on the road and combined it with 3D projection mapping. The results were stunning.
By combining our tracking software and 3D mapping technologies, Crunchy was able to project effects onto a series of bowling lanes and track the balls as they were bowled down the isle to strike the pins. The tracking technology was calibrated to track the balls, and then add an animated trail to each ball. We used a multitude of effects from flaming fireballs to fairy dust, to growing flowers.
We not only successfully showcased the capabilities of this technology, but also proved that the possibilities are endless. We can turn the entire bowling alley into an aquarium, space, mountainous regions and change the tracking effects to be comets, or darting fish.
In terms of engagement, the façade can be changed as the physical game play changes. For example, if the bowler bowls a strike, a series of explosive effects can be created to accentuate the feeling of winning by interfacing with the scoring system. Or, a “wah wah wah” scene change can be used when the ball goes in the gutter.
This interactive bowling experience is the first REAL ball tracking interactive bowling system. It differs from other systems that are only motion sensor-triggered utilizing the same animations over and over that do not follow the individual ball. This system can be customized remotely for any bowling or family fun center and can be used to personalize experiences for buy-outs for parties/events/celebrations/advertisements which generates recurring revenue for the local venue. iBowling is also a great training tool for displaying ball trajectory and highlighting paths on where the ball went, will go, or best predicted path for success. This technology is customized for each individual venue and can be created to do special mini games or show sporting events on a large scale across all lanes and more.
3D Project Mapping increases the level of engagement with your customers, and can be used in many different applications. That makes it compelling for us, for our clients and our partners. Stay tuned for other use cases involving 3D Projection Mapping and the creative ways Crunchy Logistics implements them.
